Advisory Council
Andras Koszegi
Co-owner, General Manager, Brand Consultant
Brand @ Trend Kft. Brand and Trend GmbH
Co-founder of BrandTrend brand consultancy, worked on several national and international brand developments and sustainability strategies in the past years. BrandTrend has a range of clients from the leading educational, broadcasting, non-profit associations, health, human resources, fmcg and sports sectors.
Co-owner and content publisher of www.brandtrend.hu, and www.socialbranding.hu, which are among Hungary's most reputative media news sites. Since decades www.brandtrend.hu and www.socialbranding.hu have been involved with media, communication, brands, and creating special media content for Hungary's leading economy magazine.
Dr. Zsuzsanna Trunk Co-wrote the book Branding Dialog, which contains an ars poetic and shows trends in the fields of branding and sustainability.
Directed marketing work for the brands Volkswagen, Porsche and Audi in Hungary. As recognition for her merits the Volkswagen factory in Wolfsburg awarded her with the golden Needle Prize. She is speaker at prestigious brand and sustainability events. Lecturer at Metropolitan University's CSR program, former jury member of EFFIE Award in Hungary, founder of Brand Trend's Golden Apostrophe Prize.
Dr. Zsuzsanna Trunk, has transferred her passion for sports - as a former active tennis player and Hungarian senior cup ski racing champion – to the professional fields. Among his favorite subjects are sustainable luxury and sustainable leadership.
What makes their agency special, is brand building with purpose, cause based thinking regarding sustainability, the concept that social profit can be handled on a common platform with brand building.
While her work as brand consultant, she keeps always in focus, what does the concept of development mean today and how can we lead brands while simultaneously taking into account prosperity and well-and the challenges of the era of the sharing economy. How can we pass on our corporate and brand values as an experience for the complex circle of those concerned while credibly fitting them into our brand story.
Co-owner and content publisher of www.brandtrend.hu, and www.socialbranding.hu, which are among Hungary's most reputative media news sites. Since decades www.brandtrend.hu and www.socialbranding.hu have been involved with media, communication, brands, and creating special media content for Hungary's leading economy magazine.
Dr. Zsuzsanna Trunk Co-wrote the book Branding Dialog, which contains an ars poetic and shows trends in the fields of branding and sustainability.
Directed marketing work for the brands Volkswagen, Porsche and Audi in Hungary. As recognition for her merits the Volkswagen factory in Wolfsburg awarded her with the golden Needle Prize. She is speaker at prestigious brand and sustainability events. Lecturer at Metropolitan University's CSR program, former jury member of EFFIE Award in Hungary, founder of Brand Trend's Golden Apostrophe Prize.
Dr. Zsuzsanna Trunk, has transferred her passion for sports - as a former active tennis player and Hungarian senior cup ski racing champion – to the professional fields. Among his favorite subjects are sustainable luxury and sustainable leadership.
What makes their agency special, is brand building with purpose, cause based thinking regarding sustainability, the concept that social profit can be handled on a common platform with brand building.
While her work as brand consultant, she keeps always in focus, what does the concept of development mean today and how can we lead brands while simultaneously taking into account prosperity and well-and the challenges of the era of the sharing economy. How can we pass on our corporate and brand values as an experience for the complex circle of those concerned while credibly fitting them into our brand story.